Sustainable tourism marketing is at the forefront of the tourism industry's evolution, blending traditional marketing principles with ethical and environmental considerations.
This course delves into the dynamic nexus between sustainable development and marketing in the tourism sector, investigating how businesses and destinations can advance responsible travel experiences while also staying competitive globally.
In this course, students gain a thorough comprehension of sustainable tourism marketing principles. It encompasses discussions on the effects of tourism on destinations (economic, social, environmental), sustainable tourism practices and certifications, consumer behavior within the sustainable tourism realm, and marketing strategies tailored for sustainable tourism destinations. Additionally, ethical aspects of marketing sustainable tourism destinations will be explored.
This course delves into the dynamic nexus between sustainable development and marketing in the tourism sector, investigating how businesses and destinations can advance responsible travel experiences while also staying competitive globally.
In this course, students gain a thorough comprehension of sustainable tourism marketing principles. It encompasses discussions on the effects of tourism on destinations (economic, social, environmental), sustainable tourism practices and certifications, consumer behavior within the sustainable tourism realm, and marketing strategies tailored for sustainable tourism destinations. Additionally, ethical aspects of marketing sustainable tourism destinations will be explored.
This course is designed for students in their Third year of the Second Cycle, Touristic Establishments Management
- Dr. HELLABI.Z: Zoubeyda HELLABI